It’s not personal.
Instead, they want what your coaching will do for them.
They want the way it will make them feel.
The problem it will solve.
The relief it will give them.
If your coaching can help then achieve:
- a sense of belonging
- connection
- peace of mind
- status
then you, Coach, have done something quite special.
They don’t want YOU.
They want what you can do for THEM.
The best coaching is not about you.
The best coaching is about a road to help someone achieve, and when you focus on yourself, and not the outcome, everyone is let down.
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